FIDE launches its online shop to celebrate its 100 year anniversary

by ChessBase India - 22/03/2024

FIDE was established in 1924. We are now in 2024 and the organization has now existed for 100 years. In order to celebrate this occasion they have launched their online store. This has products ranging from clothing, accessories and collectibles. Before the World Rapid and Blitz began we had top players Fabiano Caruana and Vidit Gujrathi shoot as models with the FIDE merch. The shop is created to cater to a world wide audience. It is very likely that whichever part of the globe you are, the products can be shipped to you. We tell you more about the FIDE shop in this article.

FIDE announced the launch of its official online store! This digital storefront offers exclusive FIDE-branded merchandise, limited-edition collections, and much more. At the heart of the FIDE online shop is the desire to celebrate and share the rich heritage of chess and FIDE with the world. The store will feature products that embody the game's spirit and history, allowing fans to connect with it on a more personal level. From stylish clothing and accessories to a special FIDE100 collection commemorating the federation's centenary, there is something for everyone.

Fabiano Caruana with the historical Alekhine-Capablanca match t-shirt, while Vidit has some funky emojis

Fans can acquire branded goodies from FIDE's flagship events, starting with the FIDE World Rapid and Blitz Championships. FIDE has announced its calendar for 2024 and all the major events will have their own special merchandise. Additionally, in an exciting offering for collectors and fans alike, the FIDE online shop will also feature a range of items signed by some of the most prominent stars in the world of chess.

There is a wide range of projects available on the shop right from a bag to mug to hoodies, t-shirts and more

The launch of the online shop marks a significant milestone in FIDE's mission to popularize the game of chess. Whether you're a seasoned player, a casual fan, or simply searching for a unique gift, the FIDE store has something for each one of you.

Fabi wears a cool hoodie while Vidit has the century for chess t-shirt as FIDE celebrates its 100 years of existence

A nicely designed mug!

A bag for you to carry to your chess events

This is a special merch for World Rapid and Blitz that took place in Samarkand Uzbekistan

That's such a wonderful frame!

Chess players are known for showing their moves on the board, but all four of them did a brilliant job off the board as well in this photoshoot.

Understanding the global love for chess, FIDE has ensured that the online shop caters to fans from every corner of the globe, offering worldwide shipping and various payment options to make the shopping experience seamless and enjoyable. We invite you to explore the FIDE online shop, immerse yourself in the world of chess, and celebrate the game's enduring legacy in the most stylish way.